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In the news …
January 21, 2008
Lethbridge College: Exciting New Name!
Brand. New. Vision. Three words that can be read separately or as a definitive statement: Brand new vision. Either way, it's what we're all about at Lethbridge College. During the past year we have been sweating the details and actively engaged in a number of projects designed to move us forward from our 50th anniversary to a brilliant future. We plan to build on our heritage of serving learner needs while fostering strong ties with our community partners. This has been our focus for the last half century and our continued commitment for our next 50 years. Some of those changes are immediately visible on campus. The $11.4-million renovation of our Cousins Science Centre building has created one of the most cutting-edge facilities of its kind in any post-secondary school in Western Canada. The new water feature situated at our main entrance provides a dramatic welcome to all College visitors. Initiated by a former Board of Governors member and supported by other past and current Board members as well as former and current College leaders, private contributions have created a lasting highlight that commemorates our anniversary. And we have a new logo and a fresh look to our marketing materials and publications. The logo symbolizes the geography of southern Alberta with the coulees and big sky represented in green and blue. Bold lettering proclaims 'Lethbridge College' and includes a slightly stronger emphasis on the word 'Lethbridge.' We're proud to be a part of this city and we want people to know it! In corporate branding, the logo is only one facet of establishing identity and values. A brand is determined by an organization's culture, the way it serves its community, dedication to its vision, and the ability to establish a unique presence in a competitive field. In other words, our brand represents exactly who we are. We believe Lethbridge College is a post-secondary institution on the move. We have unlimited potential and we're preparing to shake things up as we leap into the future. Changes and practices that we are implementing are designed to make a significant impact on the communities we serve. Innovation is key in our plans. The dynamics of our vibrant College environment are helping to create a learning atmosphere that is exciting, stimulating and fun. Our clients, including learners, business and industry, and the community, want and expect more, and we will deliver! Part of our strategic vision is to be recognized as one of Canada's finest comprehensive colleges providing world-class education and training through a commitment to excellence and innovation. We're incredibly excited about our future directions. We have a new leadership team to drive the vision. Our facilities are being updated to provide the ideal atmosphere for learning. We have a new name that is reflective of the current post-secondary landscape. The 'greening' of our campus isn't just trendy posturing for us, it's our way of life. Brand. New. Vision. Or brand new vision. Either way, it's pretty exciting.
Source: Lethbridge College, English Language Centre, Alberta
Established in 1967 St. Clair College (St. Clair) is a career-oriented educational institution that provides high quality education, skills training and knowledge for students in our community and around the world. St. Clair offers over 85 degree, diploma and postgraduate certificates and more than 350 courses delivered part-time through continuing ... [read more]
